Website Marketing

Web Marketing is tailored for your individual needs. The search engines are evolving weekly and as of last week, Google made some major changes to their "Adsense" programs. Google has the best brains on the planet ensuring that their search results are the best they can be. Techniques that worked 6 months ago to get search engine rankings are no longer valid. Some of the ways that we can promote your business are below-

Backlinks, Backlinks and More Backlinks - The most important factor in being found in search engine results like Google, Yahoo and MSN are links from sites that are related to your business topics. It is important that there is a spread of links from various sources as listed below to be ranked well.

On Page Optimisation - Whilst the days of winning number one spots on search engines by changing the meta tags only are gone, it is still important to have the correct meta tags and bolded header tags, as they are displayed in search engine results and help search engines to know what your website is about. You won't even notice it but it will be there.

Pay Per Click Advertising Campaigns - Generally we use Google and Yahoo and MSN to generate traffic. This allows you to start getting traffic to your website immediately and will test your product offering. We can tailor campaigns to suit your company or organisation.

Submissions to Website Directories - This provides much needed backlinks as well as clicks from potential customers using the directories as a search tool

Article Marketing - We "ghost write" articles for you, which are submitted to Article Directories. Article Directories are a place where authors can get published and where publishers find content for their websites. This helps in 2 ways. It provides much needed backlinks to your site which helps in your search engine ranking but also it has the potential to have your article sent to ezine lists and on websites as content, which link back to your sites and provide in many cases targetted visitors.

Press Releases - One good way to get in the search engines quickly is to issue press releases to some well regarded press release websites, which syndicate your press release across the net. This provides valuable backlinks and can lead customers to the website.

Email or Relationship Marketing - As they say the money is in the list. If you can increase your list with targetted prospects it is a lot easier to sell your products as the time taken to send out an email is very small. Past customers are the most likely to buy from you so keeping them on a list is certainly important.

Web Blogging - For some customers who wish to use various web marketing techniques, we can create content for blogs and have them in the search engines quickly. We also use this to help promote your sites.

Link Exchanging - Although many would tell you that having one way links is preferred and I will agree in general, Google still takes into account your linking out from your site to relevant sites in your industry. We can provide a service to help with this to give a well rounded site.